CONJURE AUGMENTED REALITY ESCAPISM IN: “DREAM HARDER”
TITLE-TRACK OF IMMINENT ALBUM: ‘DREAM HARDER’ - OUT 22 JAN 2021, VIA COSMIC GLUE
“When culture is a friend, you have no enemies… Let’s begin again” HELLO COSMOS – “Dream Harder”
As their debut album edges closer into sight, HELLO COSMOS, have released its stimulating title-track: “Dream Harder”.
Offering ruminations on the possibilities of virtual reality, the vitality of culture, and the dominance of technology in our day-to-day lives, “Dream Harder” is a mind altering new single laced with febrile notions of escapism.
Complete with an immersive AR inspired official video by Creative Arthur, “Dream Harder” invites us to do just that, with visuals designed to catapult the viewer through a rush of Earth’s most exhilarating experiences in a matter of minutes. Take their hand, switch-on and leave this humdrum life behind. Watch here.
Loosely inspired by John Carpenter’s ‘They Live’, the official video for new single “Dream Harder” plays into the record’s core themes of reality and technology blurring inextricably. As Adam Smith of Creative Arthur says:
“We imagined the future of this synergy with advanced tech within our lives and personal systems and how marketing, social media and subliminal messaging within it become harder and harder to escape. As they combine and we go deeper, it feels more and more like an interface, like reality is being augmented and our lives take on increased gamification. Points, prizes, bad guys and level ups. With our human reality progressively being augmented the lines are constantly blurring.”
With its solar surfing riff, wormhole warped synthesisers and malfunctioning 8-bit breakdowns, “Dream Harder” is a sci-fi sculpted wonder. As bold in its sonics as it is in its visions, it’s a microcosm of what is to come from the band’s eagerly awaited debut album.
Expanding on the complex themes that flow through their new album, Ben Robinson of the band offers further explanation of what to expect from ‘Dream Harder’:
“Times are tough, horizons are doom and gloom but our reality is driven by our focus and our intentions. That’s why we are releasing Dream Harder now. We need to remain dreamers, we need to think our way through, we need to hold our dreams, not our fears, in our minds.
This album is packed with energy, positivity and raw emotion. It’s a gift from us to you. It’s been created for fun, for reflection and to pass forward the ecstatic moments of life we have shared. It’s music and to us music is about taking the dark moments and making some light.
It’s about sharing an emotion, getting it off your chest and putting it out there for other people to connect with so they can know they are not on their own with their feelings.
It’s about connection & compassion, the core of the human experience.
It’s about Dreaming Harder…..”
On their new album, Hello Cosmos want to shake humanity out of the comatose, fearful and isolated world it currently lives-in and dare to dream of a new and utopian one that awaits tomorrow. Fusing sound and vision, art and activism, multimedia and technology; ‘Dream Harder’ encourages people to use technology and not be used by it, while beaming a resounding message of positivity to counter a year otherwise consumed by inescapable negativity. Harnessing a cataclysm of sounds that owe as much to the snarling post-punk of the Fall as they do to the robotic future-facing electronica of the DFA Records canon, its tracks would feel as at home in a moshpit as they would on a dancefloor; it’s a record that looks to reunite their long-since departed crowds under one virtual roof.
With over 20 collaborators across its 11 songs, ‘Dream Harder’ is confirmed to feature guests including: James Smith – lead vocalist in Yard Act, Ila of Tallsaint & Loux fame, Emma Banks of Galaxians, Emily Ingham of Mi Mye, and many more.
The follow-up to their “Fuse” single earlier this year, “Dream Harder” also preempts a creative boom of upcoming activity from the band including: an album visualiser with animation & augmented reality, a full remix album by an all-star cast of DJ/producer talent (inc. Jagz Kooner, Richard Norris, Jinku and others), visionary new videos courtesy of Vidzinvader and much more.
In a Corona-blighted year, the latest project from the Manchester-based creative collective will blow away the cobwebs with a bold and resonant bang. A record ultimately about euphoria and escapism, it’s one the world needs right now. ‘Dream Harder’ is out 22 January 2021, via Cosmic Glue.
‘DREAM HARDER’ – TRACKLIST
TONIGHT, TONIGHT, TONIGHT, TONIGHT
RAISE THE DAWN
THE COSMIC TRIGGER
STEP OUT OF THE SHADOWS
RUN FOR PRESIDENT
LET LOVE BE THE ISLAND UPON WHICH WE STAND
DOWN THE LINE (ACOUSTIC BONUS TRACK)
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HELLO COSMOS – ‘DREAM HARDER’ – OUT 22 JANUARY 2021, VIA COSMIC GLUE
TITLE-TRACK – OUT NOW
Hello Cosmos is Ben (Vox & Bass), Angela (String, Synth, Vox), Adrian (Guitar), Simon (Drums).
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Hello Cosmos are a Manchester-based band and collective of creatives. A four piece at their core, the band are led by songwriter and bass player Ben Robinson, the founder of the celebrated bluedot & Kendal Calling festivals. Also featuring the talents of mainstay members Angela Chan on viola/synths/vocals (notably a member of the Mercury-shortlisted Lanterns on the Lake and a touring member of Placebo), powerhouse drummer Simon Robinson (brother of Ben) and the uniquely styled guitarist Adrian Ingham (assisted by a stack FX pedals); together as Hello Cosmos they are a meeting of minds of telepathic harmony with immense capability.
Unfurling a string of stimulating singles and EPs since their formation in 2017, Hello Cosmos found their breakthrough last year with the obliterating electro-punk of the ‘Run for President’ EP; winning over supporters at BBC Radio 1, BBC 6 Music and Radio X, to Under The Radar and Louder Than War in the process. In 2020 Hello Cosmos will release their long-awaited debut LP: ‘Dream Harder’.
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PRAISE FOR HELLO COSMOS
‘From the title through to the sound and the lyrics there’s a definite rally cry here… I love what [Hello Cosmos] are doing, people need to get onboard with this and check them out.’ – Jack Saunders, The Next Wave, BBC RADIO 1
“Epic rock like Muse with Mark E.Smith, John Cooper Clarke and a Northern Mike Skinner all mixing together to create that fully charged out-there sound.” – Chris Hawkins, BBC Radio 6 Music
“A hit, a palpable hit. The combination of Northern declaiming vocals over tough widescreen producing on Dream Harder is right up my street” Tom Robinson, BBC Introducing
‘Epic stuff, will be rising up the bill in the years to come, I’m going to go and listen to more of that.’ Gordon Smart, Radio X
“Sure they will be headlining one day, he’s clearly got something going on.” John Kennedy, Radio X
‘Last seen tearing up Baltic Social at this year’s Sound City, they are set to be on most people’s to see list at most of the summer festivals…Hard to compartmentalise into a genre, they shimmer and shake in all the right places. ……new single Run For President, already being seen as the breakthrough.’ – Get into this
“With a Desert Sessions-like revolving cast of characters it creates something that strides from the speakers and announces itself with a technicolour blast of post-punk ingenuity.” SoundBlab
‘Emerging last year with an array of mind-blowing, psychedelic videos and cryptic social media posts Hello Cosmos created an almighty buzz they have matched it with a batch of indie-dance bangers that fulfil the promise.’ – Under the Radar