JESSE MAC CORMACK

Announces Prismatic New Album, Now

Out on May 3 on Secret City Records

“The Montreal rocker sends a soured relationship off with a scream.” - Fader

“…circles around those glorious guitar chords, Jesse Mac Cormack’s voice wringing every ounce of meaning out of those lyrics.” – Clash Music

“It’s tense, frantic, and bursting with ideas.”The Line Of Best Fit

Today, Montreal native singer-songwriter Jesse Mac Cormack announced his new album, Now, out May 3 on Secret City Records.

Mixed by Matt Wiggins in the UK (Adele, London Grammar, Lorde, U2), Jesse Mac Cormack’s new album Now is a work of ardent, kaleidoscopic art-rock that is at once a dazzling premiere and the culmination of a meticulous five-year evolution. Over the course of three EPs – 2014′s Music for the Soul, 2015′s Crush and 2016′s After the Glow – Jesse has gathered accolades and refined his vision, nourishing a songwriting that is lavish and undaunted. Whereas Jesse’s earlier work drew heavily from folk and roots-rock – Les Inrocks called him the “new hero of modern folk” – the songs on Now are prismatic and forward-facing, recalling the adventurous pop of Tame Impala, Talk Talk and Perfume Genius.

The record’s landscape is the open space of the Mojave desert – “vast and weird,” the tranquil bed of what was once a teeming ocean. Death Valley has long loomed large in Jesse’s imaginary and is omnipresent in many visual aspects of Now. For some, albums are statements: the summation of who you are and what you want. For others they’re documents: the recording of a particular moment in time, before it fades away. Now is somehow both: a statement of principles and a blink of the eye; painstaking songcraft and an acknowledgment of flow.  “If you succeed at being yourself, nothing can stop you,” Jesse says. At 30 years old, Jesse Mac Cormack is gathering the world around him.

Director Frédérique Bérubé explains her inspiration behind the No Love Go video: “Popping is a dance whose principle is rhythmic contraction and relaxation of the muscles. Those muscle contractions follow the beat of the song and are embellished by a mime technique imitating the movements of a robot. The lyrics of ‘No Love Go’ describe the dysfunctional relationship of a couple who will soon break up. I decided to step out of the ‘street’ context often associated with the movement to create real ‘battles,’ via a dysfunctional relationship unfolding in various everyday rooms.

A home-studio wizard and blazing guitarist with over 7 million streams, Jesse Mac Cormack was tapped to salute Stevie Ray Vaughan at last year’s Montreal International Jazz Festival. His approach has been informed by years of collaboration – performing across North America and Europe with bands like Patrick Watson, The Barr Brothers and Cat Power. Multi-talented, Jesse also produced all the volumes of Helena Deland‘s acclaimed “Altogether Unaccompanied,” as well as Emilie Kahn and others.

 

SCR088_Jesse-Mac-Cormack_Now_Album-Cover_hires

For more information, pics, artwork and interview time please contact rob@sonicpr.co.uk